Customer Reviews:
 Word from a Master July 1, 2003
TheWaldo
12 out of 12 found this review helpful
This is another of the scant handful of great books on insurance sales. It ranks alongside those of Ben Feldman, Sid Freidman, and Frank Bettger. This 4th book was published shortly after the death of Mr. Savage. While there are many great books on selling in general, there are few that address the real unique problems of selling intangibles such as life insurance. IF you can find a copy of this book at a reasonable price it is worth every dollar. Mr. Savage's other books, The Easy Sale, It's Getting Easier, and High Touch Selling are all recommended reading as well. High Touch Selling is the mostly readily available of the four and is very good for insurance sales. Best wishes in insurance sales.
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