How to Sell Long-Term Care Insurance: Your Guide to Becoming a Top Producer in an Untapped Market |  | Author: Jeff Sadler
Publisher: Natl Underwriter Co
Category: Book
List Price: $29.95
Buy Used: $3.48
as of 9/9/2010 12:10 CDT details
You Save: $26.47 (88%)
New (6) Used (18) from $3.48
Seller: thriftit
Rating:  3 reviews
Sales Rank: 1,232,350
Media: Paperback
Edition: 1st
Pages: 292
Shipping Weight (lbs): 0.5
Dimensions (in): 8.4 x 5.3 x 0.8
ISBN: 0872186024
Dewey Decimal Number: 368.382
EAN: 9780872186026
ASIN: 0872186024
Publication Date: October 2001
Availability: Usually ships in 1-2 business days
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Product Description
The 3rd Edition illustrates successful people-centered, long-term care strategies in wake of today s challenges strategies that sincerely benefit clients while increasing the marketing potential and profitability for financial and insurance planners. Authored by Jeff Sadler, an expert in disability and long-term care coverage with an insurance career spanning more than 30 years.
While most people do not consider long-term coverage until it s too late, many financial and insurance planners have yet to establish successful ways to reinforce the manner in which clients will use and benefit from long-term care coverage. Jeff Sadler shows you how to better educate your clients about their long-term care options and increase your sales. You'll learn how to adapt sales presentations, select the most benefitical coverage and capitalize on current trends with this thorough resource guide to the long-term care market.
Divided into reader-friendly sections, this book gives you a comprehensive overview complete with stories and statistics illustrating the need for long-term care insurance, the potential funding sources that exist today, a detailed review of the various product solutions available to solve this potential problem, and the current tax and legislative ramifications for the product.
A section entitled "Knowledge Is Power" will provide you with a never-ending source of information about all of the various aspects of this market, equipping you with ideas and concepts you can use to educate your prospects and existing clients. This book is the cornerstone to your full understanding of the long-term care market.
Sadler delivers:
Time-tested solutions to overcome current sales declines in long-term care product lines
Actual family case examples and statistics on how to capitalize on today s opportunities
The book s building-block approach clearly outlines:
How to explain client need
How to motivate healthy clients to buy this often-overlooked coverage
The topic-specific sections direct long-term care opportunities to:
Individual and group health insurance
Life insurance
401(k) sales
Annuity sales
Disability insurance
Business planning
Financial planning
each designed to work with a different type of prospect.
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| Customer Reviews:
 Short on Selling- Long on Long-Term Care June 9, 2003
Dave Sivertson (Mason, OH United States)
22 out of 22 found this review helpful
As a basic primer on long-term care insurance this book is fine, although I much prefer The Complete Idiot's Guide to Long-Term Care Planning by Marilee Driscoll.
As a book on how to sell LTC I did not find any value in the book at all.
 Wrong title and then there's even more that's very wrong!! June 28, 2003
24 out of 24 found this review helpful
The title of the book should have been "What is Long Term Care Insurance" ... which isn't much more than what you could get out of any free state book from your local department of insurance! Then, inside the book it offers a 'Power Sales Kit' for a mere $ and a copy of this book comes with it! Problem is, I already have this book, I bought it from Amazon. If you call up and attempt to get 'only' the sales kit (since you have already bought the book here) YOU CAN'T! You have to buy this book again and the sales kit which would leave me with two of these books of which as I mentioned, is not a sales book or a very poor one. I feel robbed by this guy and his publisher or his Nat'l Underwriter Company. Just pure greed I guess, doesn't he see this - I do! I didn't get what I wanted, then to get what I wanted - I have to buy more of what I originally didn't want. Sorry, not me. Why offer a sales kit with a different sales book when the title suggested it was in the first one? Why wasn't the sales kit offered here on Amazon. The answer is greed I guess. Probably the sales kit offers 'sales kit II' where if you buy part II for another $ you can then get it in english?!!
A greedy writer and a thief April 7, 2004
13 out of 13 found this review helpful
This book sold only for retail price of $30 (paperback), not even a powerhouse such as amazon can give any discount whatsoever. the title is so misleading. This is about what long term care is not how to sell it.
The writer used the desparation of this subject to steal money from all the agents who would like to find out more about LTCI.
This is sad but true, this writer is a thief.
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