Editorial Reviews:
Product Description
Increase your life insurance sales with these real-life, creative, practical, and honest examples of how Timothy Radden, CLU, ChFC, has used whole life insurance in helping his clients with insurance planning during his 27 year career.
By determining what problems cash value life insurance solves better than other less profitable investment products, you will be able to seek out clients with those needs.
You will learn how cash value life insurance:
Helps you predict the future
Builds wealth even during a disability
Provides asset protection
Offsets the effects of inflation
Makes a viatical settlement unnecessary
Timothy Radden, CLU, ChFC, believes that there should be as much heart as there is art in providing life insurance for clients. With his stories he hopes to instill in you a little 'practitioner passion' so that the potential clients that you call on might be more likely to do what their families need them to do in order to protect them. "When you pay more attention to your clients than your commissions, your clients are better served and you are better paid."
WHAT PEOPLE ARE SAYING:
"These books give readers a rarely heard perspective on the uses and value of traditional, cash value life insurance. Today's advisors, their managers, and most of their companies are more focused on the easier to sell products such as term insurance, annuities, and mutual funds. While these products have a place in financial plans, they do not offer the unique advantages of cash value life insurance."
John Cruikshank, CLU, Past President, MDRT, Past President, MDRT Foundation
"I first listened to Tim Radden speak early on in my career some 20 years ago. His list of 119 reasons to own permanent insurance back then was not only thought provoking but helped me focus on needs-based planning for my clients. Tim's ideas not only kept me in the business but allowed me to excel in our industry and to consistently achieve Top of The Table status."
Jeff Peterson, CLU, Top of the Table Member, Leading Producer, Northwestern Mutual
"Tim has captured the simple truths of a great asset and the magic it brings to the point of sale. Cash Value Life Insurance, sold only after clients' problems are well defined, with all the facts available, can be designed as a solution to most financial problems. Tim explains in this book the solutions-with great clarity and brevity-that form the foundation of building client trust."
Lyle L. Blessman, Northwestern Mutual, Past President MDRT, Past Chairman TOT
"Tim Radden's books are a practical and substantive work that can help you measurably in your business and your life. Read it to learn. Apply it to succeed."
Nido Qubein, President, High Point University
"Tim Radden has been there and done that! He has a great message for professional life insurance producers. I'm happy to call him a friend."
Ron Willingham, CEO, Founder of Integrity Systems, Author of Integrity Selling for the 21st Century!
"Brilliant, insightful motivation to get back to the basics with one of the finest financial planning tools we have today: cash value life insurance!"
Julie Prince Green, Leading Producer, Northwestern Mutual, Consistent Qualifier - Million Dollar Round Table
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