Customer Reviews:
 His vision of our industry is right on! December 18, 1998
41 out of 44 found this review helpful
I have been in the life insurance business for 14 years and have worked in the agency system (as and agent and manager)for two of the largest mutual companies. I had been referred to this book by a friend of mine in the industry when I was disenchanted with direction of the agency system.Mr. Sullivan's comprehension of the present agency system and the industry is only superceded by his vision of the direction of the future. He is right on! So much so that I decided that it was time for me to move on and join a producer's group where I was totally independent without any conflicts of interest to my client. I am in total control of my destiny now. By the way, my production has conservatively doubled since I have moved on. I am more confident now, with a broader array of products, and most importantly no distractions. Thank you Mr. Sullivan! Sincerely, Stuart B. Arakelian Registered Representative
Must have for new and established insurance agents September 23, 2009
Robert Slayton
This book is more cogent now than when it was published before the internet bubble. A must read for new and established insurance agents looking to figure out who to market to and how to market to them. Note: the book is for life insurance agents, but can be applied to other disciplines w/in the insurance market.
 Clearing things up June 5, 2004
Mia (Nelson BC Canada)
0 out of 2 found this review helpful
I am not sending a review but would like comment on Thomas Clouds remarks. Thomas, Dan Richards wrote Getting clients/Keeping clients. Not Dan Sullivan. That said Sullivan's book, The Great Crossover is awesome! Give that one a try.
 Talk in General terms January 7, 2004
Thomas Cloud Jr. (Marietta, GA United States)
4 out of 7 found this review helpful
I did not find the book real helpful. It was to general and had many predictions but was sparce on good specific advice. My favorite book of this type is "Getting Clients, Keeping Clients."Sincerely,
Thomas Cloud, Jr., ChFC
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